Data is an essential ingredient for improving alignment with customers, driving better decisions and spurring new business models, but data alone can do none of these.

Information is only as good as the applications and systems that capture, analyze, and deliver it. And yet most organizations struggle with insufficient or non-existent reporting. The financial and regulatory consequences for suboptimal business analytics are increasingly dire − and the opportunity costs are significant.

It’s time to rethink how information flows through your business. In the digital economy, new analytics-powered applications and architectures are a matter of survival.